It’s only appropriate that it boasts one of the most recognizable insignias - the imaginative interlocking of letters and fleurettes - in the fashion world. The Louis Vuitton brand embodies all the attributes of luxury, from the craftsmanship, exclusivity and relevance to heritage. The largest travel-goods store in the world at the time, it became the company’s flagship. In 1914, a Louis Vuitton store opened at 70 Champs-Élysées. When Louis Vuitton died in 1892, control of the luxury house was passed onto his only son, Georges Vuitton. Travel’s popularity broadened in the late 19th century, and Vuitton’s trunks could easily be packed into train cars and ships - upright trunks meant hanging wardrobe storage that would allow his clients to transport their sophisticated garments without worry. In 1858, Vuitton debuted his lightweight, handcrafted canvas trunks, which were sturdy, rugged and equipped with convenient compartments. The most common trunks of the era were round, which weren’t ideal for toting and storing. Long before his brand would become known globally for its exemplary top-handle bags and stylish totes, Vuitton produced stackable and rectangular trunks. The craftsman opened a humble workshop on rue Neuve des Capucines and advertised his services with a small poster that read: “Securely packs the most fragile objects. In 1854, Vuitton launched his namesake company. He toiled as a box maker and packer for more than a decade and built relationships with royals and members of the upper class while working for the empress of France, Eugenie de Montijo. When he arrived in Paris, Vuitton made a living with his hands. With stops along the way to make money so that he could forge ahead, the journey took a couple of years, but reward was close at hand. The young Vuitton was 13 at the time and would need to travel on foot to get to the capital, which was hundreds of miles away. The company’s modest origins can be traced back to when its founder, Louis Vuitton (1821–92), wishing to free himself from the conventional lifestyle in his provincial French city of Anchay as well as a difficult stepmother, left in the early 1830s to make a new life in Paris. Check out the bags and prices after the jump.The story behind iconic luxury brand Louis Vuitton - best known for its esteemed handbags, crossbody bags, leather goods, ready-to-wear clothing and more - is one of craft and innovation in the worlds of fashion, jewelry and furniture. Be careful what you put inside, because whatever it is should be pretty enough to do its gauzy Vuitton container justice. The three bags – the Lockit Clutch, classic Lockit and Lockit East-West – are fabricated out of pale nylon voile embroidered with the traditional Vuitton monogram logo and trimmed with tonal white leather. The designs are classic and widely adored by women, but most of them don’t have any characteristics that make them particularly girlish, like Valentino’s flowers or Gucci’s flora prints.Įnter the Louis Vuitton Monogram Transparence, which debuted on the Louis Vuitton Spring 2012 runway and is about as traditionally feminine as it gets. The color most commonly associated with the brand is the chocolate brown of the famous Vuitton monogram and damier fabrics, and most of its epi and vernis leather bags tend to be made in either brights or neutrals. As enormously popular as Louis Vuitton is with women (In case you doubted that popularity, LVMH posted double-digit revenue increases in the most recent quarter.), the brand doesn’t have a reputation for being incredibly feminine.
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